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info@skmarketingllc.comOnline Marketing… It’s where you need to be to grow your business online!
Online marketing encompasses the following three aspects of advertising in the digital space:
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Search Engine Optimization (SEO)
Optimizing your website to rank higher organically on search engines like Google
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Social Media Optimization (SMO) –
Being found on various social media platforms; The new “word on the streets”
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Pay-Per-Click (PPC) –
paid advertising for various keywords that are searched and the ads appear on the top of search engines like Google and on the right sidebar
All 3 play an important role to your business being found online and to bring potential clients to your website with the goal of them purchasing your products and/or services. Social media and PPC both add “juice” to increasing SEO so we do recommend business owners utilize all three forms of online marketing, as long as it makes sense for the business and if they all fit into the budget. As stated before, all every online marketing strategy we create is custom so we will help you choose what form of marketing will bring you the greatest profit.
