At SK Marketing, LLC, we provide full-service marketing to our clients and pay-per-click advertising is no exception!
What is Pay-Per-Click Advertising?
Pay-Per-Click Advertising, also known as PPC, is a form of advertising where the advertiser pays a fee each time one of their ads is clicked. With this type of ad, you buy visits to your site as opposed to earning them organically – or them finding you naturally.
Why Would I Pay for Clicks?
Google takes into account all forms of advertising that drives new customers to your website. PPC campaigns help your overall internet presence and even add a bit of SEO “juice” to your website. It’s a great way to find new customers since your ads only pop up if someone is searching on a search engine like Google for a specific keyword you’re bidding for with your business. The fee or cost-per-click is relatively low. In fact, we help you decide a monthly budget you’re comfortable spending as to not get overcharged for clicks on your PPC ads.
What We Do
We custom-build all PPC campaigns and every campaign is unique to each business. We take into account where you want to grow your business, what keywords you want to be found under, your geographic location and what areas you service, just to name a few. We build each marketing campaign to gain you leads which in turn, you turn into new customers and sales.
How We Do It
We continually monitor every PPC campaign and make adjustments to keywords to make sure each campaign is performing at its greatest potential no matter the budget. We are 100% transparent with our reporting and offer the option of weekly or monthly reporting so you can see exactly where your money is going and where your sales are coming from. We are able to track views, clicks, phone calls, contact form submittals, as well as recording phone calls and voicemails that come in from your PPC campaign. Our goal is not to focus on simply impressions (ad views) or clicks – Our focus is on generating new sales for your business!
A Few Reasons to Run a PPC Campaign:
- You set the budget
- You only pay when an interested consumer clicks on your ad
- You can target customers who are searching for your services or goods in your geographical area
- Quick results, unlike SEO which takes longer to see the results
- Improves SEO for your website
Want to hear more? Interested in starting a PPC campaign? Call us today at 815-298-0958!